It turns out that peanut butter is a key player in the care packages refugees often receive because of its combination of price, caloric density, nutritional value, durability, and of course, taste. One of the first tastes of the Yeng’s newfound freedom? Peanut butter. That really helped build confidence and really helped build, you know, just, just help kind of built me to what I am today.” Peanut butter: a taste of freedom They were all retiring and became my teachers each day after I got out of school. I mean, I got a nurse, I got a war veteran, I got a school teacher, I got a computer programmer. I started third grade without speaking a single word of English, so they would tutor us. “There’s a group of elderly that would hang out and tutor us while drinking bottomless coffee. I mean, they welcomed us immediately, you know? I remember my parents got a job at a local donut shop, and when we got off school at OB Elementary, we would just hang around,” recalls Yeng. “I remember Ocean Beach as a very special place. And being refugees from their own country, the bond that they connected through was trauma created by war, through escaping famine, and escaping violent governments,” said Yeng. There’s a lot of Laos, Cambodian, and Vietnamese out here. You know, there’s a lot of southeast Asian refugees that landed in San Diego, especially in City Heights and in the Convoy area. “The AAPI community in San Diego is very strong. Settling in America was made easier by the support of the AAPI community of immigrants that were already calling San Diego home. Sponsored by a kind-hearted family, the Yengs found a new home in the U.S., landing in Ocean Beach. Life wasn’t easy, and a son suffering from a bout with polio (Steven) only made things tougher.īut just when the odds seemed stacked against them, a random act of kindness changed everything. Yeng’s parents experienced an almost unfathomable journey of rags-to-riches-to-rags-again as they achieved professional and financial success in their home country, only to have it stripped from them under the brutal treatment experience by millions of Cambodians under the Khmer Rouge. Steven’s journey began far from the vibrant lights of San Diego, in a Thai refugee camp where he and his family sought shelter after escaping the Khmer Rouge in Cambodia. The story of Skrewball Whiskey is more than just a tale of a successful drink. From Refugee Camp to Whiskey Revolutionary The stunning success of Skrewball Whiskey is an amazing story, but it’s the story of Steven Yeng’s journey that’s even more incredible. Skrewball ascended swiftly to national stardom, clinching awards and hearts with its creamy, nutty allure, and beating the sales records of global brands like Jameson and Grey Goose along the way. One of the most stunning business success stories to come out of San Diego in recent years is that of Skrewball Whiskey, one of the fastest-growing alcohol brands in history.Įntrepreneur Steven Yeng conceived of Skrewball Whiskey, the original peanut butter whiskey, in 2018, born from the success of a whimsical peanut butter and whiskey shot that became popular at his Ocean Beach restaurant.
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